- Amsterdam RAI, the International Exhibition and Convention Centre, has commissioned DELUX to create an innovative marketing tool which showcases different ways Amsterdam RAI and international organisers can co-operate on an event. We created the concept MIX and WIN. The end result consists of an aluminium mini-booklet and a pack of cards. The booklet gives an instant overview of the options for partnership, while the individual cards explain the partnerships in more detail. Each card is illustrated by a different herb or spice, symbolising the organiser's individual taste. By mixing the right ingredients, both parts achieve a win for their respective markets: MIX & WIN. MIX & WIN has been awarded the Art of the Show 2006 Award by the US-based International Association for Exhibition Management (IAEM). The Art of the Show Awards are annually awarded to businesses who deliver an outstanding contribution in promotion material for the exhibition industry. According to the jury: 'MIX & WIN shows the ideal combination of several marketing elements needed to promote a Convention Center'. - - - < Back to showcase