- As part of DELUX's ongoing relationship with Amsterdam RAI, the International Exhibition and Convention Centre, we've been asked to produce an identity and various promotional material for an event of a new type. Amsterdam RAI's innovation board came up with a surprising new concept, Exclusive Nights, a combination of trade show and business event, to be launched for the first time with the iconic AutoRAI. Exclusive Nights is a 'one of a kind' networking event, targeted at companies' business relations. Entertainment, catering and a unique decor for the happy few. The glossy atmosphere underlined by the concept, gave us the means to to create a chic - though rather unexpected - identity, using matte gold and deep black as basic colours for a subtle luxurious feel, a classic typography and a bit of a shine, using stars for the logotype and illustrations. - - - - - - - - < Back to showcase